In today’s digital age, Influencers constitute a significant part of social media and advertising. You can find people whose opinions are valued for any niche and topic, even cannabis. If you are looking for ways to utilize Influencers to create a fun and engaging 4/20 campaign, here are 6 ways you can work with influencers to drive engagement and increase brand awareness this 4/20:
- 4/20 Event Partnerships
If you have the capabilities to hold an in-person or virtual event, it can be beneficial to host influencers in the cannabis space to try out your products live. Events can increase brand awareness by having influencers post on social media and write about the event on blogs or other creative outlets. If the influencers are notable enough, you can pitch to media and get news coverage in local newspapers and TV. By hosting a brand event you can create a memorable experience for your guests, generate excitement around your products, and amplify your brand presence.
- User Generated Content
Gifting your products to influencers and encouraging them to create user-generated content that ties into 4/20 is a great way to get your product in front of a new audience. This organic content includes videos, photos, social media stories, and even blog posts. Using UGC can create buzz around your brand, drive engagement, and attract new customers who might not have heard of your product.
- Sponsored Social Media Posts
Another way to utilize influencers this 4/20 is to create sponsored posts on social media platforms like Instagram, Facebook, and TikTok. The best way to do this is to have influencers create fun and engaging 4/20 content showcasing your products, sharing stories that incorporate your brand, or creating dedicated 4/20 videos that include your business in one way or another. Sponsored content can boost your brand visibility, drive traffic to your website and generate interest in your products. This content can also reach a wider audience thanks to tools like audience targeting provided by the social platforms.
- Cannabis Product Reviews
With 4/20 around the corner, many people will be looking for suitable products to purchase. Collaborating with influencers to provide product reviews and tutorials on how to use your cannabis-related products can generate interest and drive sales. Some examples of product review content include demonstrations, testimonials, and storytelling. For most viewers, seeing how something works and having it be recommended by someone they admire is more trustworthy. This trust can drive better results for your brand.
- 4/20 Giveaways and Contests
Everyone loves free things! If you plan on hosting a giveaway or contest this 4/20, you should partner with some influencers to spread the word. Influencers can encourage their followers to participate or repost your giveaway so you can reach a wider audience, thereby increasing visibility and engagement. While many will come to your page for the free stuff, some will stay because they are genuinely curious about your brand and your products.
- Podcast Reviews and Mentions
You might think that social media followers are more significant than podcast followers, but podcast advertising is said to be more effective because the listeners are more engaged. Podcast influencers also have a very targeted niche. That’s why you should collaborate with these influencers who host cannabis-related podcasts so you can reach a dedicated and loyal audience. A podcast host mentioning your 4/20 campaign or brand in their episodes can provide valuable exposure.
When working with influencers, you must ensure they align with your brand image, values, and mission. You also have to examine whether they comply with regulations, and if they are an asset to your campaign. The Flower Agency is a cannabis marketing agency that does in-depth research to ensure the influencers you work with are the right fit for your brand and your products. Contact us if you want to create a successful cannabis-related influencer campaign this 4/20!
